Instinct and Entrepreneurship

Self-made entrepreneurs use their instincts to successfully
take risks and generate wealth without plans, pedigrees, or
formal business training. Consciously, they may not know
exactly how they’re doing this. But through careful observation,
it’s possible to find patterns in the way they act. By tapping into
our own instinct, we can use the power of our
physiology to help us take the risks necessary to make millions.
This book will help you understand how our mind, behavior,
and brain chemistry affect our actions, especially our
ability to take risk. It offers a framework you can use to start a
business that will leverage your unique physiology and talents.
Through the stories of self-made entrepreneurs we will
discover the traits, habits, and actions that allow them to
seize opportunities, take rewarding risks, and design their
days to create cycles of productivity. By talking with experts
in the fields of neuroscience and behavioral psychology,
we will learn how those who might not be naturally gifted
entrepreneurs can still use their brain chemistry to drive
themselves toward success.
For all entrepreneurs, some habits and mindsets come naturally,
while others require more practice. By highlighting the
little things that can make a big impact, anyone can adopt the
outlook and work habits of an instinct-driven entrepreneur.