Ask a psychologist, a priest, or even your mother what
he or she thinks about risk, and be prepared for the same
unimaginative responses: risk is undesirable. Risk takers are
deviants who wear leather jackets and drive too fast. They
spend too much and show up to work on Mondays—if they
have jobs—with black eyes won in a bar room brawl. When
risks can’t be avoided, they should be worked around. With
enough research and contingency planning, an upright citizen
can steer clear and go back to coloring within the lines
in no time.
But some risks can be rewarding. In fact, researchers who
study risk taking believe that your ability to become the next
Steve Jobs is determined in large part by your comfort level
with risky decisions. For aspiring business owners watching
from the sidelines, taking a cue from those who know how
to take gambles can hold the key to getting in the game.
he or she thinks about risk, and be prepared for the same
unimaginative responses: risk is undesirable. Risk takers are
deviants who wear leather jackets and drive too fast. They
spend too much and show up to work on Mondays—if they
have jobs—with black eyes won in a bar room brawl. When
risks can’t be avoided, they should be worked around. With
enough research and contingency planning, an upright citizen
can steer clear and go back to coloring within the lines
in no time.
But some risks can be rewarding. In fact, researchers who
study risk taking believe that your ability to become the next
Steve Jobs is determined in large part by your comfort level
with risky decisions. For aspiring business owners watching
from the sidelines, taking a cue from those who know how
to take gambles can hold the key to getting in the game.
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